“Dove, les selfies et le projet #Beautyis”

Source :emarketing, Publié le 22/01/2014 par Amelle Nebia et Xavier Foucaud La beauté, c’est ? Dove pose la question via #beautyis. Des selfies, des vidéos, des aphorismes, des petits poèmes se répandent à la vitesse du Net. Au-delà des produits, Dove continue à creuser le sillon “acceptez vous vous-mêmes”. Dove n’est jamais en retard d’une tendance. La marque (groupe…

“Content Marketing Quantity vs. Quality”

Source : Content Curation Marketing – Posted in News By Content Curation Marketing On January 29, 2014 “Lee Odden does an excellent job of diving into the details which separate a content marketing strategy that focuses on the quantity of content, from a strategy that targets the customer’s experience. A “more content” strategy tends to be focused on improving SEO,…

“How to Succeed with Content Curation – Thought Leaders Advice”

Source : posted in Best Practices, Curation 101 By Content Curation Marketing On January 29, 2014 This article interviews a number of content and content curation thought leaders to get their tips to success when curating content. Brian, the author, chats with Joe Pulizzi from Content Marketing Institute,  and mentions how “curation should be part of every content marketing strategy”…

“Top content marketing priorities and challenges”

Source : social media today by Pawan Deshpande -Posted January 29, 2014 “Many different components go into creating a top-notch content marketing strategy. With this in mind, it’s important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata’s third annual study, Content Marketing Tactics Planner…