1. Be Natural
Facebook is a fun and relaxed environment.
Your writting should be natural, nice and drop out the too formal approach.
Nobody wants to read boring posts.
2. Be relevant
Your posts should be written for immediate action– write your posts so they can be read and engaged with right now.
Remember facebook aims to be the #1 Digital newspaper.
3. Be visual
Images are the most engaging on Facebook, more than videos, links or text updates. But do not forget to choose good images that fit well in the newsfeed.
Adding a good image will attract readers.
The shorter, the better.Write succinct post or updates. Post of 80 characters or less are the most engaging .
Learn to edit your posts so that they make sense in less words.
Emotions sell and encourage readers to share. The most shared posts sway and persuade. They are invitations to discussion and interchange.
Try to write posts that scream for reaction. Create posts for commentary.
Questions are a great way to get comments. Your audience loves to express opinions, give them the chance to do so. But only ask questions that are easy to answer.
If you can, place questions at the end of your post.
7. Post quotes
Inspirationnal quotes work very well accross social media. People love to relate to great things that were said by great people.
Try also to post quotes within images.
Don’t game the distribution– many are tempted to ask people to like their posts.
Facbook is not a fan of call-to-actions to like or share and the algorithm may penalize these type of posts.
9. Use full links
Use only full URls when posting a link to an external Website.
Shortened URLs get as much as 3 times less engagement than full lenght URL instead.
10. Be yourself
The most important is to be and speak as yourself.
Your fans love you or your brand. they expect you to write in your usual tone of voice.
Make them feel like you talk to them directly, not as corporation.
Source: social media today by Irfan Ahmad