Success Story “Lysol, a fresh start”

A fresh start Lysol used Facebook to drive awareness and sales of its newly launched Power and Free hydrogen peroxide-based cleaner in the U.S., increasing awareness by 7 percentage points and achieving a nearly 2X return on investment from product sales. ~2Xreturn on ad spend 50%of U.S. females 25-54 were reached with 95% accuracy 3Xmore…

“Facebook’s Paper Doesn’t Scare Other News App”

Source: Mashable posted by Jason A. January 31st 2014 “Whatever you want to call Facebook‘s Paper — be it a magazine, a newspaper, a content platform or just a fancy-looking newsfeed — the app brings the social media company into a crowded media platform field. Sites and apps like Flipboard, Feedly, Zite, Pulse and Inside.com, just…

“Good News for Facebook About Its So-Called Teen Problem”

Source : Mashable by Todd Masserman, January 30th ” Some younger teens may be leaving Facebook, but overall, teens actually became much more “reachable” on the platform in 2013, according to new research from Socialbakers. The analytics firm found that interactions among 13-to-24 year-olds grew 29.12% “in terms of reach” in 2012. That statistic refers to…

“How Many Teens Are Actually Leaving Facebook?”

Source : Mashable by  Zoe Fox,  January 16th   Word on the street is that teens are leaving Facebook in hoards and instead flocking to apps likeSnapchat and Instagram. A report from digital agency iStrategyLabs breaks down just how many teens have abandoned the monster social network since 2011. According to its findings released Wednesday, which the agency claims were drawn…

“Content Marketing Quantity vs. Quality”

Source : Content Curation Marketing – Posted in News By Content Curation Marketing On January 29, 2014 “Lee Odden does an excellent job of diving into the details which separate a content marketing strategy that focuses on the quantity of content, from a strategy that targets the customer’s experience. A “more content” strategy tends to be focused on improving SEO,…